Proposal for Exec Hotels for Business Improvement Essay

Proposal for Exec Hotels for Business Improvement - Essay Example However, the costs associated with a new focus on tourism business are currently beyond the company’s capabilities. It has been determined that renewed local marketing is the best methodology to ensure revenue growth outside of the London centre of operations. 2. The business case Occupancy rates at hotels in Europe have seen stability in the last few years, with an average rate of 63 percent in London (Carlson Wagonlit, 2011). However, many European capitals are being hit hard currently with the economic global downturn, therefore the business should focus on its local business and presence (brand reputation) in the United Kingdom rather than expanding abroad. The company staff and executive leadership team are currently well-versed in local UK cultures, values and systems and by remaining in the UK for expansion, it will avoid the high costs of training and human resources restructuring for other European countries. The goal is to improve occupancy rates during the weekend where business is the most incapacitated, however the challenge to Exec Hotels is ensuring a method to fill weekend rooms without focusing on the new tourism market. This can be accomplished by staying true to the current values and operational know-how that currently exists in the UK marketplace. 3. The methodology for revenue improvements Competitive advantage for medium-sized hotels lays specifically in market innovation practices (Lin & Wu, 2008).